Follow the Money
Case Study : Custom Tailored Financial Services for Deposit Customers
presented by John Oh of BMO Bank
The team from BMO will explain how they were able to draw new customer insights from the vast amounts of detailed deposit transactions. These insights such as earnings power, spending behaviours and risky habits can all be used to deepen customer realtionships, imporve profits and reduce the risk to both the bank and the customer.
Speaker:
John Oh
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